The “green movement” is everywhere these days. You find references to “green” in news stories, television ads and learned journals. It’s all about climate change and conserving scarce resources for the future.

But how did “green” become so closely associated with the environment? Think of previous uses of the word green – for example, the Green Bay Packers, the Green Goblin and green as the color of envy. Historically, none of these particularly carried a banner about environmental responsibility.

Therefore, we assigned Reed Construction Data’s expert team of researchers to find out the real story. It turns out that GREEN is an acronym that stands for:

Greater

Recognition of

Earlier

Environmental

Neglect

Now it makes sense. Or does it?

Of course, the foregoing is nonsense. It’s kind of like the famous old British Broadcasting Corporation news item (which appeared on April Fools’ Day) about the spaghetti crop in Italy.

Green is synonymous with healthy vegetation. However, “green” as the above acronym is a cute story and does actually carry the message.

Alex Carrick

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