What marketing projects were cut/sacrificed to help pay for BIM model development?
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Regarding budget for creating the content, what marketing projects were cut/sacrificed to help pay for the BIM model development?
Ryan Grote, Nurture
Answer:
Cindy Bremer, Director of Marketing, Kolbe & Kolbe: It was not a one for one trade to cut out other marketing costs. We looked at this as an investment in the future, while making smart marketing budget decisions.
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