BuyerZone Insights on the Construction Buyer

Aug 05, 2010

Does your target audience include buyers in construction fields? This BuyerZone white paper provides a detailed look at the way construction buyers research, plan and execute major purchases and what's important to them during the buying process.

Some of the key findings:

  • Simply being responsive is one of the best ways to stand out. Even if their budgets are small, these buyers expect that you call them back and follow up as needed.
  • At least to this audience, social media channels are simply not an important source of purchasing information. (Tough news for bloggers like us... but we'll get over it.)

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