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One of my favorite quotes is from the late, Peter Drucker, “No institution can possibly survive if it needs geniuses or supermen to manage it. It must be organized in such a way as to be able to get along under a leadership composed of average human beings.”

Here are 3 tips for “average human being leaders” to avoid losing customers:

• A very simple truth is, without the customer, you don‘t have a job. Every employee should be reminded that each time you speak to a customer, whether in person or over the phone, that their paycheck is on the line. When a customer dismisses you, there goes the grocery money!
• It‘s all in the attitude. Make sure your attitude reflects that you want to build a relationship with your customer. Make it a pleasant experience to interact with you. Just because they may not buy today, does not mean they won‘t be back six months from now.
• Mom was right when she said, courtesy counts, pay attention, and be polite. Don‘t let your customer feel invisible. Common courtesy is so basic and obviously so needed within the workplace as well as in our day-to-day lives.

Statistics show that people shop more often, spend more money, and make more recommendations to friends and family to companies that exhibit superior customer service.

Do your customers feel appreciated?

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