- Chief Customer Officer
Lisa Fiondella has been a senior executive and business leader in the financial services, technology and information services industries for a substantial part of her 25-plus year career. She is recognized by her colleagues and clients as an insightful business professional, dedicated to providing real-world business and technology solutions to solve real-world customer needs. Her primary business focus has historically been in the areas of marketing services and risk management, leveraging data, analytics and technology to build and deliver products and services.
Lisa began her career in banking with First Union Bank (now Wells Fargo), which led to a twenty-year career with Equifax, one of three major U.S. information services providers. During her tenure at Equifax she held numerous positions, from sales and sales management to operations and technology and business unit leadership roles in technology solutions and mortgage services. Lisa led a flagship Equifax product line, a high priority product development project to develop Equifax’s next generation decision platform, and helped established a product management organization leveraging the disciplines of Pragmatic Marketing. This was followed by a leadership role in mortgage services, where she established a settlement services company.
In early 2007 Lisa joined Fiserv to help establish the company’s presence in Risk Management and evaluate the opportunity to initiate a data and analytics business. She was instrumental in laying the foundation for Fiserv Integrated Risk Management, the company’s first business unit focused primarily on risk management offerings for the financial services market.
Lisa joined Reed Construction Data in early 2009 as Chief Customer Officer. She is responsible for the company’s multi-channel go-to-market strategy, along with all customer-facing resources in the U.S., including sales, account management, sales support and customer relations. She is responsible, as well, for the strategy and business operations of the Market Intelligence business unit, which was formed in early 2012. Lisa oversees the development and management of Reed’s cloud-based sales system and enjoys spending time with customers to help them maximize the value of Reed data in their own sales and marketing processes.
- Vice-President & General Manager
Mark Casaletto is a highly strategic and results-oriented executive with prominent experience in sales management, sales forecasting, business/product development and other key areas.
Prior to joining Reed Construction Data, Mark served as director of sales and marketing for Embanet Corporation, where he was responsible for an annual budget of $20 million, as well as expansion into the U.S. and global markets. He held a position as the Canadian director for sales and marketing with McGraw-Hill Construction in Canada, where he was the leading force in relaunching and repositioning several key products in the Canadian market.
Since joining Reed Construction Data Canada in 2005, Mark has enhanced the company's web presence to a respected and popular Canadian source for construction news, project data, and building product information. His goal to reach out to the industry resulted in several key partnerships within the professional design and trade organizations. These partnerships ensure that Reed Construction Data Canada's products and services continue to meet the highest standards of excellence and that the company reaches the key decision-makers in every sector of the industry.
Mark is a very active leader in the Canadian construction industry, often being asked to speak at industry events. He currently sits on the George Brown College Advisory Board for Construction and Engineering Technologies. In 2012, he was appointed as a Director-at-Large of the Canadian Construction Association and currently sits on the Board of Directors.
Renée A. Pinczes
- Vice President of Finance
Renée’s career spans over twenty years in the business and consumer services sectors, both in the U.S. and abroad, in executive finance and operations roles. In addition to finance, strategic planning, treasury and accounting, her responsibilities have included IT, human resources, compliance, risk management and administration. As a CPA and CFO, Renée has a strong accounting foundation, and she is an accomplished strategist and analyst, working closely with executive teams to develop strategic plans in order to finance future growth, including mergers and acquisitions. She works closely with Operations to identify key sales, investment and profit opportunities.
Renée’s roles prior to joining Reed Construction Data include that of an independent consultant, as Chief Financial Officer of Builders Insurance Group, AssuranceAmerica, Jamison Insurance Group and Krauszers’ Food Stores and as Vice President of Strategic Planning & Analysis for PRGX.
Renée received her B.S. Accounting from Fairleigh Dickinson University in Madison, New Jersey. She currently serves on the Board of Directors of AEC Cares and served on the Board of Directors of the Georgia Center for Child Advocacy from 2005 through 2012. She has served as a guest lecturer on the Sarbanes-Oxley Act and Business Planning Strategy for the Executive MBA program at Kennesaw State University, Michael J. Coles College of Business and has actively served her community in a volunteer capacity at Children’s’ Healthcare of Atlanta, The American Cancer Society and other organizations.
Chief Operating Officer
A skilled operations executive, Richard has more than 15 years in the information industry. He has global experience launching software and information solutions for a variety of industries.
Richard has a background in product management, data strategy, pricing, and marketing. He has led cross functional teams to deliver double digit revenue growth and is skilled at driving operational and profit efficiencies. Richard joins Reed Construction Data from Equifax where he was the Assistant Vice President of Product Management. Prior to Equifax, he spent 14 years in various positions at Dun & Bradstreet.
- Human Resources Director
Simone is a human resources professional with extensive experience partnering with management and employees to maximize the potential of the workforce. She has more than 10 years experience in human resources, most recently as HR Director for an international software development and database management firm servicing the telecommunications directory assistance market.
Simone's human resource management expertise includes program development, recruitment and selection, performance management, compensation, rewards and recognition, complex employee relations issues, international human resources, merger integration and administering all human resource functions to support the organization.
- Vice President, Marketing and Business Development
Steve Ritchie has over 15 years of hands-on experience in the development, planning and execution of marketing and business strategy, mergers and acquisitions, sales and operations improvement. At Reed Construction Data, Steve is responsible for marketing, partnerships and alliances, web development and strategic planning.
Steve has led, managed and worked directly with teams to create growth strategies for companies ranging from multi-billion dollar insurance companies to 100 year-old steam turbine manufacturers and is well versed in the needs and role of data businesses. He has led a sales team that won a $12 million contract for database marketing services and has also managed over $250 million in acquisitions and alliances.
Before joining Reed Construction Data, Steve served as senior vice president at Patrick Davis Partners, a brand consulting firm that helps companies develop brand and media strategies. Prior positions include vice president of business development for ChoicePoint Inc. and consultant for Diamond Technology Partners and Bain & Company. Steve has an MBA from the Amos Tuck School of Business Administration at Dartmouth College and a BA in Sociology and Economics from Duke University.
- Chief Economist
Alex Carrick is Chief Economist for CanaData, Reed Construction Data’s Canadian economic forecasting and statistical service. CanaData’s products include a monthly forecast newsletter, cost indices, regional and custom starts reports and an annual conference. He is a frequent contributor to the Daily Commercial News and the Journal of Commerce. He has delivered presentations throughout North America on the Canadian, United States and world construction outlooks. Mr. Carrick has been with Reed Construction Data Canada since 1985. Previously, he was Secretary-Treasurer and Economist for the Canadian Institute of Steel Construction for thirteen years. A trusted and often-quoted source for the media, Mr. Carrick holds a Masters in Economics.
- Chief Economist
Well known for his work as Senior Economist and Vice President of Economic Forecasting and Analysis for the National Association of Home Builders (NAHB), Dr. Markstein has provided analysis on national and regional housing issues; tracking developments, trends in the multifamily housing market and forces affecting building materials prices. With extensive interview experience in TV, radio and print media, Dr. Markstein has appeared on Bloomberg TV, CNBC, Fox Business News, and Nightly Business Report (PBS); including quotes in New York Times, Business Week and the Wall Street Journal. “Dr. Markstein is a distinguished economist with a clear understanding of the complexities of the construction industry,” said Iain Melville, CEO, Reed Construction Data. “He will not only lead as the RCD Chief Economist, but will also help to inject strong data-driven analysis into the (Architecture, Engineering and Construction) AEC community and decision-making process.” Among his professional activities, Dr. Markstein is past Chair for the Financial Roundtable of the National Association for Business Economics (NABE). He served as Chair of the Economic Advisory Committee for the Pennsylvania Bankers Association, and is a former president of the Philadelphia Council for Business Economics. As a current member of NABE, Dr. Markstein is a contributor to the Quarterly NABE Economic Policy Survey and is also a member of the National Economists Club. Dr. Bernard M. Markstein has a Doctorate in Economics from Yale University, and a Bachelor of Arts Degree in Economics from Brown University.