RCD Company Information

Corporate Biographies

Lisa Fiondella - Chief Customer Officer
Lisa Fiondella has been a senior executive and business leader for a substantial part of her 20-plus year career in the financial services, technology and information services industries. She is recognized by her colleagues and clients as an insightful business professional dedicated to providing real-world business and technology solutions to solve real-world customer needs. Her primary business focus has historically been in the areas of marketing services and risk management leveraging data, analytics and technology to build and deliver products and services.

Lisa began her career in banking with First Union Bank (now Wells Fargo) which led to a near twenty-year career with Equifax, one of three major U.S. information services providers. During her tenure at Equifax she held numerous positions from sales and sales management, to operations and technology to business unit leadership roles in technology solutions and mortgage services. Lisa led a flagship Equifax product line (Decision Power) for nearly six years and was responsible for its growth from $19M to over $100M. She then moved to product development where she led a high priority project to develop Equifax’s next generation decision platform, InterConnect. During her tenure in product development she established the first formal product management team at Equifax leveraging the disciplines of Pragmatic Marketing to launch the new InterConnect product suite. This was followed by a leadership role in mortgage services where she established a settlement services company.

In early 2007 Lisa joined Fiserv to help establish the company’s presence in Risk Management and evaluate the opportunity to initiate a data and analytics business. She was instrumental in laying the foundation for Fiserv Integrated Risk Management, the company’s first business unit focused primarily on risk management offerings for the financial services market.

Lisa joined Reed Construction Data, a division of Reed Elsevier, in early 2009 as Chief Customer Officer. She is presently responsible for all customer-facing resources in the US including sales, account management, sales support and customer relations. During her tenure with RCD she led the implementation of a new sales system leveraging Salesforce.com while also implementing a new multi-channel go-to-market strategy for the company.



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