Reed Construction Data is a leading information provider to the construction industry, delivering targeted and timely project information, cost data and market intelligence that simplifies decision-making for AEC professionals and helps maximize productivity, increase profits and drive business growth.

EllisDon and Reed Construction Data Launch New Social Media Masterclass Series

New periodical encourages adoption of social media in the construction industry.

Mississauga, May 28, 2012 - EllisDon, Canada’s leading general contractor and Reed Construction Data, the publisher of Daily Commercial News and Journal of Commerce, have joined forces to educate readers about the ins and outs of social media, specifically in the construction industry. Entitled “Social Media Masterclass”, EllisDon’s Web and Social Media Manager Christine Zakrajsek authors the column, that appears weekly in both of Reed Construction Data’s publications (available in digital, print and online formats).

“I’m excited about the opportunity to collaborate with Reed Construction Data to educate my peers on how to make social media happen in the construction industry,” said Ms. Zakrajsek. “At EllisDon, we have one of the largest Twitter followings in the Canadian construction industry, we actively support online community dialogue and we are always on the lookout for new ways to engage others within construction. I am hoping this series will help people get on board and enjoy all the benefits that happen when communities connect online.”

“Reed Construction Data saw EllisDon and specifically Christine Zakrajsek as a leader in social media,” said Geoff Smith, President and CEO of EllisDon. “By engaging with the online community, it only makes the construction industry stronger which in turn, makes us stronger.”

“As the leading information provider to the Canadian construction industry, we are excited to be able to partner with EllisDon on this venture,” commented Mark Casaletto, VP and GM of Reed Construction Data Canada. “Social media and our digital strategy is a priority for our own business needs and EllisDon is a leader in pushing the social media innovation agenda in our space, so this venture made perfect sense. We see our role, as the voice of the Canadian construction industry, as one which provides relevant content, especially when it comes to innovative trends that are impacting and changing the way we communicate and interact with each other. To have the opportunity to serve the industry by publishing social media best practices is something we are eager to be a part of.”

The “Social Media Masterclass” series will be available, weekly in Daily Commercial News ( and Journal of Commerce ( starting May 16, 2012.

About EllisDon
EllisDon is an employee-owned company delivering construction expertise and services to clients throughout the world. Completing in excess of $2.7 billion in new construction annually, EllisDon employs approximately 1,200 people and has a presence in North America, as well as offices in the United Arab Emirates. Incorporated in 1951, EllisDon has distinguished itself through its people and its innovative practices. EllisDon is behind some of the most exciting and innovative projects in the world, offering not only construction and project management services but a growing range of construction consulting services including ICT, Building Information Modeling, Sustainable Building and Facilities Management. For more information, please visit

About Reed Construction Data Canada
Reed Construction Data Canada, a division of Reed Business Information and member of the Reed Elsevier Group plc (NYSE: RUK and ENL), is the leading Canadian provider of construction information solutions and industry news through a diverse portfolio of innovative products and services. Reed Construction Data offers its customers construction project leads, building product information, construction cost tools, market analytics and construction news through a suite of online, digital and print references. For more information, visit

Media Contacts Paula Suitor EllisDon Director of Marketing & Communications Marketing & Communications 905-896-8900 ext#456

Michelle Aarons
Reed Construction Data Canada
Marketing & Communications Manager

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