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Reed Construction Data Launches ‘specEdge’ to Connect BPMs to the Right Customers at the Right Time

May 05, 2011

NORCROSS, GA (May 5, 2011) - Reed Construction Data (RCD), a leading North American provider of construction information, today announced the launch of specEdge, a trigger campaign delivery service designed to connect building product manufacturers (BPMs) with customers and projects for increased business exposure and profitability.  specEdge will make its industry debut next week at the AIA 2011 National Convention (booth #1119), at the Ernest N. Morial Convention Center in New Orleans, LA.

Getting product information into the hands of the right customers at the right time during the critical planning and development stages of a project can be challenging for BPMs.

With specEdge, small to mid-size building product manufacturers will receive marketing campaign capabilities to target design and construction decision-makers with differentiated project data during the precise moment that it’s needed.

specEdge is easy to set up and clearly distinguishes BPMs from its competitors, generating more specifications and greater sales revenue.  It also adds value for the customer and business with controlled spending based on budget availability.

“Timing is key,” said Vimyrka Plaskett, Content Manager, Reed Construction Data.  “specEdge is a flexible and affordable service that allows companies to promote their products and services with greater visibility and impact to achieve their business goals.”

At the AIA convention, RCD will also showcase RSMeans’ cost-estimating tools and resources that help construction professionals accurately project and control the cost of both new building construction and renovation projects.  For a limited time only, visitors to the booth can receive 25% off RSMeans products. 

To purchase products or learn more about specEdge, visit:

Media Contact:
Reed Construction Data
Talisha Jackson
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Reed Construction Data, a division of Reed Business Information and the Inaugural Strategic Partner of the AIA, is a leading North American provider of construction information through a diverse portfolio of innovative products and services. Reed offers its customers construction project leads, building product information, construction cost tools, market analytics and construction news through a suite of online and print references — all valuable resources for architects, engineers, contractors, manufacturers, distributors and other professionals in the construction industry. For more information, visit www.reedconstructiondata.com or call 877-REED411.

Reed Business Information, a part of the Reed Elsevier Group plc (NYSE:RUK and ENL), is North America’s largest business-to-business information provider, with more than 80 market-leading publications, 55 Websites and a range of leading business-to-business services.