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RCD Wins Construction Marketing STAR Award for New Product Launch ‘specEdge’

Nov 07, 2011

NORCROSS, GA (November 7, 2011)—Reed Construction Data’s (RCD) trigger marketing program, specEdge, was recently recognized by the Construction Marketing Association (CMA) annual STAR™ Awards for excellence in marketing — receiving the 2011 STAR Award for the New Product Launch category.

The CMA STAR awards recognize excellence in 16 marketing categories and 78 sub-categories including advertising, branding, website design, social media, brochures, catalogs, new product launches, packaging, photography, promotions, publicity, merchandising, trade shows, videos, employee communications and integrated marketing campaigns, along with the CONSTRUCTON MARKETER OF THE YEAR™.

“Reed Construction Data was recognized as the winner for New Product Launch in the construction industry,” states CMA Chairman Neil M. Brown. “The CMA STAR Awards showcase the very best in marketing, effectiveness and creative execution.”

To learn more about CMA, visit: http://constructionmarketingblog.org/about/.


Media Contact:
Reed Construction Data
Talisha Jackson
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Reed Construction Data, a division of Reed Business Information and the Inaugural Strategic Partner of the AIA, is a leading North American provider of construction information through a diverse portfolio of innovative products and services. Reed offers its customers construction project leads, building product information, construction cost tools, construction news through a suite of online and print references — all valuable resources for architects, engineers, contractors, manufacturers, distributors and other professionals in the construction industry. For more information, visit www.reedconstructiondata.com or call 877-REED411.

Reed Business Information, a part of the Reed Elsevier Group plc (NYSE:RUK and ENL), is North America’s largest business-to-business information provider, with more than 80 market-leading publications, 55 Websites and a range of leading business-to-business services.