Providing customers with access to permit-level property data and sources within RCD’s trigger marketing solution, specEdge™
NORCROSS, GA (December 7, 2011) – Reed Construction Data (RCD), a leading provider of construction information, today announced a strategic alliance with BuildFax, creator of the first and only national database of historical residential and commercial building permit data. The new relationship will provide customers with greater insight into commercial, permit-level property data, enhancing RCD’s trigger marketing delivery solution, specEdge, to connect building product manufacturers (BPMs) and service providers with customers and projects to win more business and increase profits. The manufacturing community can now use intelligence from past and present nationwide permits to hone in on contractors’ specific requirements at the time they need products for a project.
“BuildFax’s data source is the perfect enhancement to specEdge, giving our customers access to variable construction records on millions of properties from cities and counties across the United States,” said Steve Ritchie, Vice President of Marketing and Business Development, Reed Construction Data. “This development serves as the platform to get our customers’ messages in front of contractors who are active in their communities.”
BuildFax’s permit-level property data, combined with RCD’s specEdge marketing delivery solution and up-to-date construction projects database, will provide BPMs with a more sophisticated, targeted and effective marketing approach in order to enhance the probability that their products will be specified or purchased. The availability of permit property data will greatly improve the capability of professionals in the construction industry to expand their marketing reach and present product information to decision-makers at the right place, at the right time, throughout the construction process.
”Manufacturers ask us all the time how they can implement the intelligence from our nationwide permitting database,” said Holly Tachovsky, President of BuildFax. “Now I can tell them, imagine this, an HVAC manufacturer launches a new air conditioning product. They need to spend their marketing dollars wisely and get the new product in front of the right contractors. The upgraded contractor data in specEdge will allow them to market to the specific contractors who pulled building permits. This company now has the key to winning more bids, while spending less money, by reaching the exact people who need their product.”
For more information or to learn more about specEdge, visit:
http://www.reedconstructiondata.com/sem/specedge-social/. The newly enhanced contractor data in specEdge will be available in January 2012.
About Reed Construction Data LLC
Reed Construction Data LLC (RCD), a division of Reed Business Information and the Inaugural Strategic Partner of the AIA, is a leading North American provider of construction information through a diverse portfolio of innovative products and services. Reed Construction Data’s portfolio of products and services includes national, regional and local construction data, building product information, construction cost data, market analytics and advertising channels to construction industry professionals in the U.S.
BuildFax (www.buildfax.com), a division of BUILDERadius, is the creator of the first and only national database of historical building permit data. Co-headquartered in Austin, Texas and Asheville, North Carolina, BuildFax has created a proprietary property intelligence engine that contains building and permitting information from 4,000+ cities and counties throughout the country. Local building departments in each of these towns across the country inspect construction to make sure it meets quality and safety standards; as such it is an absolutely critical part of the public safety infrastructure. BuildFax is then able to consolidate this information into the dataset, which is a tremendous asset to professionals in the insurance, financial services, inspection, and appraisal industries, as well as buyers and sellers of property. As the best and only source of a structure’s “life story,” the BuildFax database continues to grow, currently covering over 72 million residential and commercial properties in the United States, with over 6 billion data points.
Reed Construction Data Contact:
Reed Construction Data, a division of Reed Business Information and the Inaugural Strategic Partner of the AIA, is a leading North American provider of construction information through a diverse portfolio of innovative products and services. Reed offers its customers construction project leads, building product information, construction cost tools, construction news through a suite of online and print references — all valuable resources for architects, engineers, contractors, manufacturers, distributors and other professionals in the construction industry. For more information, visit www.reedconstructiondata.com or call 877-REED411.
Reed Business Information, a part of the Reed Elsevier Group plc (NYSE:RUK and ENL), is North America’s largest business-to-business information provider, with more than 80 market-leading publications, 55 Websites and a range of leading business-to-business services.