New Reed Construction Data Market Intelligence Solution ‘cūbus’ Takes Off at AIA 2012

June 05, 2012

cūbus is Revealed as the Clear Market Intelligence Choice for Construction Industry Building Product Manufacturers

Norcross, Ga. -  Reed Construction Data and InfoTech International announce the release of cūbus, a dynamic and comprehensive new market intelligence solution that delivers unparalleled visibility into the construction industry.

Officially introduced at the AIA 2012 National Convention in Washington, D.C., cūbus was shown to an unprecedented number of building product manufacturers, with continuous demand for demonstrations throughout the three-day event.

“We are incredibly excited about the reception from the market for cūbus,” stated Daimon Bridge, Head of Market Intelligence, Reed Construction Data. “We knew a tool this exceptional would generate demand, but this has surpassed even our own expectations. Many of our customers switched to cūbus from a competitor’s service— an indication of just how attractive and disruptive cūbus will be.”

cūbus provides unmatched insight into the construction market through live project information from Reed Construction Data’s powerful database. Visually intuitive and interactive, cūbus’ on-demand intelligence gives building product manufacturers the right information to monitor company performance, product demand and the competition, delivering intelligence manufacturers need to develop sound, strategic business solutions and stay a step ahead of the competition.

“We saw immediate potential in cūbus, as it gives us the ability to benchmark against our competitors, track performance and develop targeted marketing and sales strategies,” stated Justin Hardy, Marketing Manager, Knauf Insulation, a new cūbus user. “The fact that it’s user friendly, with a clean, simple look gives us the ability to obtain rich data quality that brings real value.”

A significant factor in the appeal of cūbus is its ability to deliver intelligence from day one, without time-consuming setup or definition of preset terms. Users can immediately view reports for the market segment of their choice and drill into the information at any time to see the actual projects driving the data points.

“Reed Construction Data understands the importance of quality, real-time, actionable intelligence in strategically evaluating the market and competitive landscape, and then turning that into measurable execution plans,” said Iain Melville, CEO, Reed Construction Data. “We launched cūbus to give building product manufacturers exactly those capabilities.”

To get more information about cūbus market intelligence or to schedule a private viewing with a customized intelligence report, click here.

About cūbus
In creating Cubist art, Pablo Picasso and Georges Braque took real-life objects, broke them down, and then presented them from unique and innovative new angles and viewpoints. Inspired by Cubist art, the cūbus market intelligence solution looks into a multi-faceted database of construction information and artfully brings the multidimensional data into focus, revealing dynamic marketing opportunities and insight to drive business success. The Reed Construction Data booth at this year’s AIA convention combined the unveiling of cūbus with an exhibit of Cubist artwork by artist Edelweiss “Picasso” Calcagno. The charming Ms. Calcagno made guest appearances throughout the AIA convention.

About Reed Construction Data
Reed Construction Data, a division of Reed Business Information and the Inaugural Strategic Partner of the AIA, is a leading North American provider of construction information. Reed Construction Data’s diverse portfolio of innovative products and services includes national, regional and local construction data, building product information, construction cost data, advertising channels and market intelligence solutions to construction industry professionals in the U.S. and Canada. For more information, please go to

About InfoTech International, LLC
InfoTech International, LLC provides cloud-based software solutions that combine advanced mathematics and innovative technology. InfoTech’s big data analytic capabilities bring on-demand business intelligence and management metrics to the construction industry. It’s Project Tracker Lite (PT Lite) software helps businesses strengthen their lead and sales execution process, increase channel visibility and build stronger customers relationships. For more information, go to


Reed Construction Data, a division of Reed Business Information and the Inaugural Strategic Partner of the AIA, is a leading North American provider of construction information through a diverse portfolio of innovative products and services. Reed offers its customers construction project leads, building product information, construction cost tools, construction news through a suite of online and print references — all valuable resources for architects, engineers, contractors, manufacturers, distributors and other professionals in the construction industry. For more information, visit or call 877-REED411.

Reed Business Information, a part of the Reed Elsevier Group plc (NYSE:RUK and ENL), is North America’s largest business-to-business information provider, with more than 80 market-leading publications, 55 Websites and a range of leading business-to-business services.