Kelly-Moore Paints is one of the largest employee-owned paint companies in the US with over 165 stores, 2300 employees and 3 manufacturing facilities. A heritage of Paint. We manufacture, distribute, deliver and support a complete line of paint products for residential, commercial and industrial applications. The commitment to service with over 60 years of success is based our dedication to quality products and expert personalized services.

Since 1946, this commitment has earned us the reputation as "The Painter's Paint Store." Ask any professional what matters most in paint, consistency will always top the list. Our laboratories that ensure quality controls for raw materials and finished goods, and produce some of the most technologically advanced paint products available. Full support in the field — our 230 seasoned representatives are a key component of the full-service network KM provides to the professional. Remember, when you enter our stores, you’re talking to the owner!

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Reflective Coatings

Research by energy service companies, product manufacturers, and organizations such as the Lawrence Berkeley National Laboratory (LBNI) are demonstrating the potential of reflective roofing to conserve energy, mitigate urban heat islands, and improve air quality. Development in areas such as the U.S. Sunbelt has resulted in increased temperature and smog, as green areas and shade trees have been replaced with dark paving and roofs. Black roofs (such as EPDM, asphalt, and modified bitumen) have been shown to have a 6% reflectivity and temperatures 75o-100o hotter than the ambient temperature, while white, reflective roof membranes can reflect 80% of the heat, with roof temperatures on 15o-25o warmer than the ambient temperature.

Cooler reflecting roofs not only release less heat into the environment, but have a major effect on the building’s interior temperature, thereby reducing cooling costs by as much as 30%. The next yearly impact depends on the building’s particular location. (In extreme northern conditions, lower reflectivity may be preferred, as heat gain may be required for other reasons, including snow melting.) In addition to saving energy by reducing solar heat gain, cooler roofing materials can increase the longevity of the roof system itself.

A variety of coatings and materials can provide light colors and reflectivity. Like all products, selection of these systems should include evaluation of demonstrated life cycle and maintenance costs and a good warranty, supported by a reliable manufacturer. The ENERGY STAR® program has established specifications for roofing products, including a solar reflectance of at least 65% for low-slope and steep-slope use, and 81% for low-slope only, when the product is initially installed. (For more information, go to www.energystar.gov.) It should be noted that durability and maintenance influence reflectance, as the percentage can be reduced by surface weathering and dirt accumulation.

Appearance may be a factor in selection of reflective roofing, particularly in residential applications where sloped roofs are more visible than the low-slope roofs more common on commercial buildings. Houses may also have attics to help reduce the effect of heat gain on air-cooling requirements.

Excerpted with permission from Green Building: Project Planning & Cost Estimating, 2nd Edition, published by RSMeans

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