I’m finding a lot of contractors going back to basics. Making sure their company logo is clean and conveys the correct message, handing out business cards, making their crews wear company logo t-shirts, posting flyers, getting seen in their community through activity sponsorships, and ensuring their web presence is solid and can be easily found by customers searching locally.
Measuring the actual results of your paid advertising is crucial. Asking your customers or prospects how they heard of you is a great way of measuring ad effectiveness. Another is putting that feedback directly into your ad, as in “bring this coupon in for 10% off”.
The days of throwing wads of cash at advertising and hoping something comes of it are long gone. Metrics and strategic marketing are key in today’s competitive landscape.
Mike
