I’ve been thinking about different types of technology that support sustainability and greenwashing. I recently read a case study for Ben & Jerry’s where Ben Cohen described philanthropy without changing business practices as greenwashing. I felt the need to justify ecoScorecard as a green technology company. Oh the good old days. Companies giving actual money to causes seems wholesome and substantial when compared to the much easier and less expensive approaches that seem more common today. Now, there seems to be a playbook of simpler greenwashing alternatives. Until recently, it seemed a company could simply incorporate a whale or oak …