Jane Rafeedie

Vice President, Data Acquisition and Fulfillment

Jane Rafeedie has an extensive background as a data-driven product and marketing executive. Showcasing strong leadership skills and an impressive record of performance, she holds experience in new product strategy and development, Internet marketing, ROI analysis and reporting, and a host of additional expertise.

Prior to her position with Reed, she served as vice president of Internet initiatives with ChoicePoint, and general manager of KnowX, LLC, a ChoicePoint company.

As the manager of all operations for KnowX.com, Jane turned the company from negative profitability to an OP of over 30% in 2006, implemented authentication and security measures, and launched over 30 products while migrating the back-end technology.

She also led the cross-divisional integration efforts of two ChoicePoint acquisitions to consolidate and reduce overhead without the loss of revenue from core clients.

Additional experience includes a position as senior vice president of marketing for SideTalk, a privately held firm that provided an innovative web-surfing application, and multiple marketing, product management and eventually a general management position with Information America, Inc.