Lisa Fiondella

Chief Customer Officer

Lisa Fiondella has been a senior executive and business leader for over ten years and has spent her 20-plus year career in the financial services, technology and information services industries. She is recognized by her colleagues and clients as an insightful business professional who is dedicated to providing real-world business and technology solutions to solve real-world customer needs. Her primary business focus has historically been in the areas of marketing services and risk management leveraging data, analytics and technology to build and sell products and services.

Lisa began her career in banking with First Union Bank (now Wells Fargo) which led to a near twenty-year career with Equifax, one of three major U.S. information services providers. During her tenure at Equifax she held numerous positions from sales and sales management, to operations and technology to business unit leadership roles in technology solutions and mortgage services. Lisa spent her first ten years at Equifax in various direct sales roles and likes to say she sold every product the company had to offer. As she moved from direct sales to sales management, Lisa led a flagship Equifax product line (Decision Power) for nearly six years and was responsible for its growth from $19M to over $100M. She then moved to product development where she led a high priority project to develop Equifax’s next generation decision platform, InterConnect. During her tenure in product development she established the first formal product management team at Equifax leveraging the disciplines of Pragmatic Marketing to launch the new InterConnect product suite. This was followed by a leadership role in mortgage services where she established a settlement services company.

In early 2007 Lisa joined Fiserv to help establish the company’s presence in Risk Management and evaluate the opportunity to establish a data and analytics business for the company. She was instrumental in laying the foundation for what is now Fiserv Integrated Risk Management, the company’s first business unit focused primarily on risk management offerings for the financial services market.