High Demand for Lead Integration with CRM
August 04, 2008 - Craig Roberts
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09/04/2008 - posted by David Andrew
Interestingly in the UK, Barbour ABI has just launched an integrated solution for their online lead selection system incorporating core CRM features like a Diary and Opportunity tracking.
In June and July 2008 RCD met on premise with over a dozen Connect customers and prospects. The meetings were held on the west coast, south-east, and north-east and included a wide cross-section of medium-to-large companies. An almost universal requirement amongst all groups is for integration of lead data into a sales force automation (SFA) or customer relationship management (CRM) system.