Reed Construction Data’s “plans and specifications” database is used to identify trends in specifications and adoption influence by vertical & geographic markets.

Vertical markets are defined as the “building end use” and can be as broad as education facilities or as defined as elementary schools. Geographic markets are limited to the US, but range from the entire country to a single MSA.

Analysis reviews regions, states and vertical markets on various metrics including:

• Total Square Foot of Construction
• Total Number of Construction Projects
• Total Dollar Value of Construction

This analysis can be used to track the effectiveness of marketing campaigns targeted toward architects. Recent studies include an analysis of “green” adoption indicating that the healthcare market has specified green products in 30% of its new designs as compared with several years ago at 19%.